- Content Execution & Management
Turn one story into systematic content across every platform.
We help founders, niche authorities, and brands transform their narrative into consistent and strategic content that ranks on Google, builds authority on LinkedIn, and drives engagement on social, without the “what should I post today?” paralysis.
Trusted by thoughtful businesses
- The Content Challenge
You know you need consistent content. But creating it feels overwhelming, random, and time-consuming.
The hardest part of content creation is not having ideas, but turning those ideas into content that actually works. Content that ranks. Content that resonates. Content that drives business results instead of just filling your feed.
That is where the Story-to-Content Engine helps. We take your story and turn it into blogs, posts, videos, and social content systematically, adapted for each platform’s algorithm and audience behaviour.
Watch the process
- Deliverables
A complete content system you can rely on month after month.
With the Strategy to Content Engine, all the piece of content, from blogs to LinkedIn posts, becomes purposeful, strategic, and tied to measurable business outcomes.
01
Monthly content strategy and calendar
02
SEO-optimised blog and article content
03
Social media content for various platforms
04
Content repurposing system
05
Weekly performance snapshots
- Who This Is For
Perfect for founders and brands at these critical moments.
Tired of “What Should I Post?” Paralysis
You know you need content, but planning and creating it feels overwhelming, so you end up posting occasionally (or not at all).
Creating Content But Seeing No Results
You are publishing regularly, but the engagement is flat. The traffic is not growing, and you cannot tell if any of it is working.
Too Busy to Create Content Yourself
Your business is growing, but you don’t have time to write blogs or manage social, and hiring freelancers has not worked out.
Ready to Build Long-Term Authority
You want to be known as the go-to voice in your space, but you need a system that compounds authority over time.
Want Marketing That is Measurable
You are done with vanity metrics and want content that drives traffic, leads, and business outcomes.
Scaling From Founder-Dependent Content
Your business needs consistent content, but it cannot all come from you. You need a team that understands your story and can execute it.
- Our process
From scattered posting to strategic omnipresence in 30 days.
Content Strategy
Content Creation
Strategy Publishing
Optimisation & Reporting
- FAQ
Common questions about the Strategy to Content Engine.
Do I need to have my brand story figured out first?
Yes, you should ideally figure out your brand story first. If you have already done Brand Story Extraction & Positioning with us (or have clear messaging), we can start immediately. Most brand strategies focus on visuals, logos, and design systems. Story Extraction focuses on narrative, like the words, positioning, and messaging that communicate who you are. It is the foundation that comes before design, so every visual decision is rooted in strategy.
What if I already have a content person/team?
We can work alongside your team to provide strategy, high-level content, and SEO optimisation while they handle day-to-day execution. Or, we can train your team on Performance-First Storytelling and hand off after 3-6 months.
How much input do you need from me each month?
We need about 30-60 minutes per week from you for a monthly strategy call (1 hour) and quick content reviews (15-30 min/week). We can handle the remaining parts of research, writing, design, scheduling, and optimisation.
Can I see/approve content before it goes live?
Yes, we send all content for your review before publishing. You can request revisions, and we will adjust based on your feedback. Nothing goes live without your approval.
What platforms do you cover?
The standard package includes LinkedIn, Instagram, and blog content for your website, Medium, or Substack. We can add YouTube, Twitter/X, Facebook, TikTok, or email newsletters as add-ons.
What if I want to pause after 3 months?
We require a 3-month minimum because organic content takes time to show results. After that, you can continue month-to-month, adjust scope, or pause with 30 days’ notice.
Do you handle paid ads or just organic content?
We specialise in organic content. If you want paid ads, we can refer you to trusted partners or collaborate with your existing ads team.
- Testimonials
What founders say about the Strategy to Content Engine.
Clients gave us 4.9 stars on Clutch. Odds are, you’ll love working with us too.
"Their ability to blend logic and emotion in design is rare. Every piece was intentional and collaborative."
"Makna didn't just give us assets - they gave us structure and story. Our team uses the guidelines daily."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."