- Case Studies
Where story meets strategy, and strategy drives growth.
Real founders. Real challenges. Real results.
See how Performance-First Storytelling helped brands go from scattered marketing to confident omnipresence, with measurable outcomes across SEO, social, and conversions.
- Our Approach
Performance-First Storytelling, results tied to business outcomes.
Category
Creative Agency Branding
Client
Eunoia Studio
Year
2025
Repositioning a design duo as a full-service visual agency.
We crafted a refined yet playful identity for Eunoia Studio, complete with naming, tone of voice, and a flexible visual system for decks, client kits, and Instagram visuals.
“Our brand finally feels like a product of our own process—clean, strategic, and ready to grow.”
Tara Liu, Product Strategist
Category
Wellness Rebrand
Client
Glowssom
Year
2025
Turning a local wellness brand into a lifestyle experience.
We helped Glowssom transition from generic wellness visuals into a brand rooted in nature and mindful storytelling. Logo system, color strategy, and messaging.
“This wasn’t just a new look. It’s a brand we now feel proud to live and breathe every day.”
Anita Putri, Founder
Category
Personal Brand
Client
Nomadic Type
Year
2024
Helping a traveling copywriter stand out with clarity and edge.
A minimalist yet bold identity inspired by movement, space, and expression. Deliverables included logo variants, web direction, and a writing-focused brand guide.
“They didn’t just design my brand—they translated my brain into something visual, and it finally makes sense.”
Eli Rosen, Copywriter
Category
UI/UX Collective System
Client
Northend Lab
Year
2023
Creating a scalable brand system for a design-led collective.
Northend Lab needed cohesion across web, proposals, and pitch decks. We delivered a modular system, typographic rhythm, and utility-driven brand documentation.
“Our brand finally feels like a product of our own process—clean, strategic, and ready to grow.”
Tara Liu, Product Strategist
- Testimonials
Real feedback from founders, creatives, and agencies who trusted us with their brand transformation.
Clients gave us 4.9 stars on Clutch. Odds are, you’ll love working with us too.
"Their ability to blend logic and emotion in design is rare. Every piece was intentional and collaborative."
"Makna didn't just give us assets - they gave us structure and story. Our team uses the guidelines daily."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
- Our process
Structured for clarity, built for collaboration. Here's how we bring meaning to your brand.
01.
Discovery
Understanding the client’s vision, market, and goals
02.
Development
Exploring ideas and design directions
03.
Refinement
Fine-tuning details t with brand identity
04.
Delivery & launch
Ensuring the brand is ready to shine in the real world
Trusted by bold creatives and thoughtful businesses
