- Brand Strategy & Positioning
Uncover the narrative that makes you irreplaceable.
We help founders, niche authorities, and brands define their unique story, positioning, and voice. So, you can build meaningful connections with your audience and stand out from the competition.
Trusted by thoughtful businesses
- Discovery
Deep dive sessions that surface your brand truth, founder story, and competitive reality.
Before we create anything, we dig deep into what makes your brand unique. We identify your values, voice, and audience expectations to shape a solid foundation for every piece of content and marketing decision.
Watch the process
- Deliverables
A complete strategy toolkit you can hand to teams, partners, and creators.
By identifying you and your Brand Story and Positioning, every creative decision, from your logo to your campaigns, becomes purposeful and impactful.
01
Strategy documents & summary
02
Positioning statement and value pillars
03
Messaging kit focused on your brand story
04
Content angle map for different platforms
05
90-day roadmap with result benchmarks
- Who This Is For
Perfect for founders and brands at these critical moments.
Launching or Rebranding
You are starting fresh or pivoting, and need to define your story before building anything else.
Struggling to Articulate Value
You know you are different, but cannot explain it clearly, and it is costing you clients.
Sounding Like Everyone Else
Your messaging is generic, and you are tired of blending into the noise.
Ready to Scale
You are growing, but your team, partners, and investors need a clear narrative to rally around.
Preparing for Investment or Partnerships
You need a compelling story for pitch decks, proposals, and high-stakes conversations.
Evolving from Being Founder-Dependent
Your business has grown past the startup phase, but all your marketing still relies on you personally.
- Our process
From scattered ideas to crystal-clear positioning in 2-3 weeks.
Discovery Sessions
Messaging Creation
Strategy Development
Refinement & Delivery
- FAQ
Common questions about Story Extraction & Positioning.
How is this different from a regular brand strategy?
Most brand strategies focus on visuals, logos, and design systems. Story Extraction focuses on narrative, like the words, positioning, and messaging that communicate who you are. It is the foundation that comes before design, so every visual decision is rooted in strategy.
Do I need to have my visual brand, like logo and colours, figured out first?
No, it is not necessary to have your visual brand figured out first. In fact, it is better to start with the story and positioning before visuals. When your narrative is clear, design becomes easier because it has a strategic foundation to support.
What if I am not a "natural storyteller"?
That is exactly why this service exists. We extract the story from you through strategic questioning. So, you don’t need to be a storyteller, but you need to show up and answer honestly while we handle the rest.
Can I use this for investor pitches and proposals?
Yes, you can use this for investor pitches and proposals. Many founders use their Story Extraction deliverables for pitch decks, proposals, and high-stakes presentations. The messaging kit is designed to work across all business contexts.
What happens after Story Extraction?
You can take the deliverables and implement them yourself, or work with us on execution. Many clients start here, then add our Content Engine or Website Design services.
How involved do I need to be?
In the discovery phase, we need 2-3 hours of your time for deep-dive conversations. After that, you will review and provide feedback on the strategy document (1-2 hours). So, the total time investment is just 3-5 hours over 2-3 weeks.
- Testimonials
What founders say about Brand Story Extraction services.
Clients gave us 4.9 stars on Clutch. Odds are, you’ll love working with us too.
"Their ability to blend logic and emotion in design is rare. Every piece was intentional and collaborative."
"Makna didn't just give us assets - they gave us structure and story. Our team uses the guidelines daily."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."