Why is Having a Website Important for Business? 9 Key Benefits
Today, customers expect every business to have an online presence. They will turn off and move to the competitors when they realize that your business does not have a website. But, have you ever thought about why is having a website important for business? Simply put, it acts as a digital store that is available to customers 24/7. A website provides a platform where potential customers can learn about your products and find answers to their questions at any time.
In an era where 81% of consumers research their products online before making a purchase decision. Not having a website means missing out on a large chunk of potential customers. Without a website, you are invisible to your audience, which can hinder growth and limit opportunities.
Still, around 29% of businesses do not have a website, and 40% do not even want a website. They still have a firm hold on traditional methods, not realizing their importance. However, this blog lists the ultimate importance of website to an organization, and we bet you will agree with it!
Why is Having a Website Important for Business?
We have helped several companies to create their online presence. In some cases, businesses hesitate to take their business online because they feel:
- “We don’t understand the technical aspects.”
- “We don’t know how to manage a website.” or
- “I don’t know whether the price would be affordable to me.”
One of the positive news is that there is a solution that will work out for you. With that said, the top reasons that state why is having a website important for business are:
Importance of Website in Business
- 1. Shows professionalism and boosts credibility
- 2. Builds brand faster and attracts organic traffic
- 3. Generate leads and increase sales
- 4. Reduces dependence on other platforms
- 5. Provides never-ending customer support
- 6. Measures return on investment (ROI)
- 7. Facilitates upselling and remarketing
- 8. Creates demand and opportunities abroad
- 9. Enhances competitive intelligence
1. Shows professionalism and boosts credibility
A website is the digital card of your business. When someone hears about your business, one of the first things they will do is search for your website. Hence, it clearly shows the importance of website in business. It not only shows the professionalism of your business but also boosts credibility.
Think of it this way: a potential customer searching for a service in your industry. They come across two businesses: one has a sleek and informative website and the other one has no online presence. Which one would you trust more? A professional website can be a game-changer, showing that your business is legitimate and trustworthy.
Data supports this too. According to Stanford Web Credibility Research, 75% of users judge the credibility of a company based on its website design. A well-designed website shows that you care about your business and your customers. Besides just a professional image, it allows you to display your achievements, customer testimonials, and case studies. Communicating quality information to your customers through your business signals the importance of a good website for business. It builds trust and provides proof that you deliver on your promises. Moreover, it can answer questions your customers might have, even before they ask them. You can reduce their doubts and make the decision process easier for your potential clients.
2. Builds brand faster and attracts organic traffic
Another reason why is having a website important for business is its ability to build your brand faster and attract organic traffic. A website is more than a digital presence; it is the home of your brand on the internet.
Your website serves as the face of your brand. It is where you can consistently communicate your brand’s voice, values, and mission. Through compelling content, engaging visuals, and a user-friendly interface, you create a memorable experience that resonates with your audience. This consistent branding helps establish trust and recognition among visitors.
But, how does a website attract organic traffic?
Yes, it is through Search Engine Optimization (SEO).
When you optimize your website for search engines, you can increase your chances of showing up high on search engine results pages (SERPs). The BrightEdge study states that organic search drives 76% of all B2B website traffic.
Moreover, a well-structured website also reflects on the importance of website to an organization. Regularly updated blogs, articles, and resources on your website can address the needs and questions of your audience. It positions your business as an industry authority and keeps your website fresh and engaging.
Demand Metric itself reveals that businesses with active blogs generate 67% more leads per month. Therefore, a website is a necessary tool for brand building and attracting organic traffic. It enhances your online presence, supports your content marketing efforts, and ultimately drives business growth.
3. Generate leads and increase sales
Perhaps one of the most intriguing importance of a website in business is getting leads for their products and services around the clock. With a business website, you do not have to “close down for the day” and fill a pipeline of orders even before you have gotten out of your bed.
Your website can be optimized to collect leads effectively. Incorporating clear call-to-action buttons, lead capture forms, and interactive elements like chatbots can engage visitors and encourage them to share their contact information. Additionally, a well-designed website streamlines the sales process. Through detailed product information, customer testimonials, and easy navigation, potential customers can make easy purchase decisions.
So, the smoother the user experience, the higher the likelihood of conversion.
Once people know that you are online and want to know more about your products and services, they know how to contact you. (Thanks to the information on your business website!). This way, you can potentially increase sales and generate a positive ROI for your business.
4. Reduces dependence on other platforms
Social media, marketplaces, and other sites are excellent for reaching target audiences. But, they come with some limitations and risks.
Think about it, what happens if a social media platform changes its algorithm or policy? Your reach could drop overnight.This kind of volatility is why is having a website important for business where you can control the content and user experience.
When you rely solely on third-party platforms, you are essentially renting space. However, with a website, you are a building a digital asset that you own and control. This way, our business can adapt and evolve without being at the mercy of external changes.
These platforms also restrict how you can interact with your audience. But, a website allows for unlimited customization and personalization so you can provide a unique experience tailored to the needs of your customers. A McKinsey explainer reveals that personalized experiences can boost revenue by 5% to 15%.
The importance of a good website for business also includes SEO benefits. Your website is a central hub where all your online marketing efforts meet. As stated earlier, when you optimize your site for search engines, you can attract organic traffic and reduce the need to spend excessively on paid advertising.
5. Provides never-ending customer support
The importance of website in business also includes continuous customer support. Businesses get a lot of calls from their prospects and customers about their location and hours of operation. If you fail to pick up the call or solve any of their queries, the customer becomes unhappy. These calls can also shift the focus of the staff from the significant aspects of the business to trivial matters. In that case, a website can decrease the number of calls and increase internal productivity in an organization. It creates a wonderful all-around user experience by helping customers find necessary information without the need to call.
Through a website, you can effortlessly post updates and announcements to your customers so they can remain up-to-date about your business at all times. Chatbots and FAQs are the best parts of a website that manages customer support.
FAQs
FAQs are an affordable form of customer service that instills trust in the minds of the customers and removes obstacles to conversions. When you provide comprehensive answers to common questions of the customer through FAQs on the website, you create leadership and authority within your industry by improving the overall user experience of the customers.
Chatbots
Chatbot in a website is a valuable tool for customer communication and engagement. These tools are programmed to think and respond to queries like humans. According to IBM, chatbots can handle about 80 percent of the standard question. With a website chatbot, customers can easily find a solution to their problem, get their issues resolved without any human intervention, and increases the accessibility of all the information of a business.
6. Measures return on investment (ROI)
Among the other importance of a website to an organization, a website offers a quantifiable return on investment (ROI) through analytical tools. Through digital analytics on a website, you can track exactly where and how your business is doing. In other words, a website allows you to run a business in a leaned and bootstrapped way. You can get immediate feedback about your campaign, so you can optimize or alter the marketing efforts.
The importance of web design in digital marketing strategy also cannot be overstated. A website allows for A/B testing. When you experiment with different design elements, content, and calls to action, you can identify what resonates most with your audience. This approach offers continuous improvement and higher ROI over time.
You can also track customer journeys from initial contact to final purchase with the help of a website. Understanding this journey helps you identify drop-off points in your business and optimize the sales funnel. Therefore, a website attributes sales to specific marketing activities so you can quantify your return on investment (ROI) and justify your spending on each channel.
7. Facilitates upselling and remarketing
If you find it difficult to upsell your products to existing customers, you should embrace the importance of a good website for business. A website provides an opportunity to remarket your products to the database of website visitors and customers. According to the research conducted by Altfeld, the probability of selling a product to an existing customer is around 60 to 70 percent.
Think of a customer in your business that has just purchased a product. A strategically designed website can immediately suggest complementary products or upgrades to enhance the customer experience and increase revenue. For example, a B2B e-commerce website might suggest accessories that go well with a recent purchase. This seamless integration of suggestions can significantly boost sales.
Remarketing is another powerful feature of having a website. If a visitor leaves your site without making a purchase, remarketing ads can remind them of the items they viewed. It can increase conversion rates by keeping your brand on top-of-mind of your potential customers. It is like having a second chance to convert a visitor into a buyer. Besides first-time interactions, creating a lasting relationship with your audience suggests why having a website is important for business.
So, if you want to upsell your products, a website is a favorable option to improve your sales numbers and boost revenue in both the short and long terms.
8. Creates demand and opportunities abroad
A website acts as a virtual storefront that can be accessible from anywhere in the world, opening up new markets and opportunities. Witha website, your business is not limited to a specific geographic boundary. Ycan easily bring potential customers into the purchase funnel and create demand for their products. Moreover, you can use multilingual websites and geo-targeted content to cater to diverse audiences and tailor your marketing efforts to different regions.
Take the example of a B2B enterprise specializing in custom software solutions for industrial automation. When they optimize their website for international SEO, they can attract businesses from different countries seeking advanced automation technologies.
You can also implement SEO strategies and show an advertisement to people who are interested in your products through a website. Thus, understanding the importance of website in business helps you to be present exactly where the demand is and allows you to generate opportunities, even beyond the borders of a country.
9. Enhances competitive intelligence
In a traditional business, it is difficult to find the internal analytics of a competitor.
So, how do you gain that edge? — Through your WEBSITE.
In the digital space, you can easily calculate competitor intelligence with the help of a website. You can compare what your competitors are doing and understand what unique selling propositions (USPs) work well for your industry. Furthermore, you can look at their target keywords and backlink profiles. It is a great way to get a clear picture of their strengths and weaknesses.
This way, you can optimize your marketing efforts or create a new strategy to stay ahead of your competitors.
What Value Does a Website Bring to a Company?
A website brings the value of a 24×7 digital salesman who is always on the clock, working tirelessly to promote your business and bring in new customers to your door. With a business website, the company can reach more people and give them a taste of what your business has to offer.
Let’s take the examples of two companies that prove why is having a website important for business”.
- Amazon has seen significant growth in both sales and brand recognition through its well-designed website.
- HubSpot has used its website to attract a large number of leads and increase its brand awareness.
These companies serve as a testament to the importance of having a professional and well-designed website for business success.
Conclusion
Hopefully, after reading the entire blog post, you might have understood why is having a website important for business. Furthermore, if you want to continue thriving in the long run, it is impossible without a business website. Your customers are online, and your competitors are online too. If you do not intervene now in the digital space, you will lose the connection with your customers and stay behind.
To get started, you can connect to Incrediwire and get a customer-friendly website designed for your business today!