- Website Design & Development
Turn your story into a conversion-focused digital home.
We help founders, niche authorities, and brands build websites that look good and communicate their story clearly. These websites can also guide visitors through a strategic journey and turn clicks into clients.
Trusted by thoughtful businesses
- The Website Problem
Your website is a digital store, but is it telling your story or confusing visitors?
Most websites fail because they focus on aesthetics over strategy. Beautiful design means nothing if visitors don’t understand what you do, why you are different, or what to do next.
Your website should be your hardest-working salesperson, who can communicate your story instantly, build trust through clarity, and guide every visitor towards a clear next step.
Our website design services provide you with a digital space where your narrative, user experience, and conversion strategy work together seamlessly.
Watch the process
- Deliverables
A complete website system built to communicate, convert, and compound.
When you build a Story-Driven website, every page becomes purposeful. Your homepage hooks visitors, product/service pages convert, and an about page builds trust and connection.
01
Brand-story based website structure
02
Custom & responsive website design
03
Conversion-focused copy for all pages
04
SEO foundation & technical optimisation
05
Lead capture systems & analytics setup
- Who This Is For
Perfect for founders and brands at these critical moments.
Launching or Rebranding Your Business
You are starting fresh or pivoting, and you need a website that reflects your new positioning and attracts the right audience.
Your Current Website Doesn’t Reflect Your Quality
Your work is exceptional, but your website looks outdated or amateurish, and it is costing you credibility and clients.
Visitors Don't Understand What You Do
People land on your site, get confused, and leave. You can see it in your analytics: high bounce rates, low time on site, zero conversions.
Your Website Does Not Convert
You are getting traffic, but nobody is booking calls, filling out forms, or taking action. Your design looks good, but it does not guide visitors to convert.
You Built It Yourself and It Shows
You DIY'd your website to save money, but now it is holding you back. You need something professional that actually represents your brand.
Your Site is not Mobile-Friendly
Over 60% of traffic comes from mobile, but your site looks broken on phones, and you are losing clients because of it.
- Our process
From unclear messaging to a conversion-ready website in 4-8 weeks.
Discovery & Strategy
Design & Development
Build & Integration
Review, Revision & Launch
- FAQ
Common questions about Story-Driven Website Design.
Do I need to have my branding, like logo and colours, finalised first?
No, it is not necessary to have your branding finalised first. If you have existing branding, we will work with it. But if not, we can recommend trusted designers or incorporate basic brand styling into the website design. However, if you are doing a complete rebrand, it is better to finalise that before starting the website.
What if I don’t have website copy or photos?
Copywriting is included in our website design services. We will write all page content based on your story and positioning. For photos, we can use the high-quality stock images, or you can provide your own. Professional photography is available as an add-on if needed.
Can I update the website myself after it is built?
Yes, we build on user-friendly platforms with training included. You will be able to update text, images, and blog posts without needing a developer. For more complex changes, we offer maintenance packages.
What platform do you build on?
We primarily use WordPress (most flexible and SEO-friendly), but we can work with other platforms based on your needs, like Webflow, Squarespace, Shopify (for e-commerce), or custom solutions.
Do you offer hosting and domain setup?
We can guide you through hosting and domain setup, or handle it for you as part of the project. The hosting costs are separate from our design fee.
What if I need changes after the website launches?
You get 30 days of post-launch support for minor tweaks and fixes. After that, we offer maintenance packages for ongoing updates, or you can request changes on an hourly basis.
Can you redesign any existing website, or only build new ones?
We can both redesign your existing site and build a completely new site from scratch. We will recommend the best approach based on your current situation.
How do you handle SEO?
Every website includes an SEO foundation, which provides for optimised meta tags, clean URL structure, fast load times, mobile optimisation, and proper heading hierarchy. For ongoing SEO (content strategy, link building, and ranking), you can take our separate Discoverability & SEO Storytelling service.
- Testimonials
What founders say after their Story-Driven websites.
Clients gave us 4.9 stars on Clutch. Odds are, you’ll love working with us too.
"Their ability to blend logic and emotion in design is rare. Every piece was intentional and collaborative."
"Makna didn't just give us assets - they gave us structure and story. Our team uses the guidelines daily."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."
"I felt heard, guided, and creatively empowered. The brand now looks like how I want to show up in the world."