Our B2B content agency helps your business in numerous ways. It increases brand awareness as customers interact with your brand through blog posts, videos, infographics, case studies, marketing campaigns, and a lot more. This enhances customer loyalty, which in turn boosts sales.
Content marketing can be in any form. From blogs to videos to infographics, you will find a plethora of meanings of the word “content”. Some of the content types offered by B2B content marketing agencies are blogs, articles, website content, videos, infographics, product descriptions, social media content, marketing content, eBooks, and white paper.
The metrics to determine the results of content marketing for B2B enterprises depend entirely on your goals. If your goal is to boost brand awareness, you must track website traffic, social shares, and bounce rate. On the other hand, if you want to generate leads, your metric will be the number of leads, conversion rates, average closing time, and much more. As one of the best B2B content marketing agencies, we deliver the best services that will surely enhance the result of your content marketing.
There is no specific answer to this question. It entirely depends on the situation. Long-form content is the best way to increase credibility and search engine rankings. While short-form content is better as far as the attention span of the consumer is concerned.
Yes, consistency in content marketing is the roadmap to success. Initially, it is better to create new content consistently. After some time, you can curate or repurpose old content by updating it frequently.
In this stage, our B2B content agency creates a customized content strategy for your business, keeping the audience and goals in mind. After strategizing everything, we develop a roadmap in the form of a content calendar that lays down multiple content ideas.
Post strategizing the content calendar, our content marketing expert will start creating content around the approved topics. From blog posts and video scripts to infographics, our content writers create attractive content that persuades readers to take the required action.
Simultaneously, the SEO team works with the content team to research keywords and optimize the content with those keywords. This step is necessary to enhance your content in the eyes of the users and search engines.
In the promotion stage, we establish a connection with the industry influencers and promote your content at the authority websites that matter to your audiences. Sharing your content on different websites and social media platforms can help you enjoy the benefits of escalating site traffic, conversions, and revenue.
Our work does not stop after publishing and promoting your content. At the end of each month, we provide an easy-to-read report that lets you keep a track of your marketing efforts. In case some topics do not work well for your business, we will assist you to revise the strategy and create content that offers the highest impact.